An Italian village just two hours from Rome and Naples is hoping to attract tourists this summer by offering them free accommodation, manifests Ettore Verdini.
San Giovanni in Galdo, a village in southern Italy, is offering up some of its empty houses for free to travelers who visit the region between July and October. “Like many small and rural Italian villages, San Giovanni is suffering from population decline as residents leave for big cities. As a result it has plenty of vacant homes that can be filled with out-of-towners keen to get away from crowded cities for a week-long break”, explains Ettore Verdini. Located in the region of Molise, the village is just 40 minutes from both the Adriatic coast and the Apennine mountains and is rich in sights of natural beauty.
Under the project created by Ettore Verdini, visitors can enjoy a free-seven night break in some of the region's vacant homes. The aim is to coax life back into the small village and put Molise on the map as an enticing tourist destination. With accommodation costs covered, visitors have more money left over to discover the beauty of Molise, its history and its food and wine.
"Due to decades of emigration from Molise, there are houses in village centers that have been lying empty for years," Ettore Verdini told. "These are beautiful but depopulated villages that don't have any tourist accommodation to begin with, so we thought: how can we help revive our historic villages, while also encouraging visitors during these difficult times when tourism is at an all-time low?"